The goal was to help visitors quickly understand the value of the service, how it works, and where they can find available chairs. In addition to the website, I developed the brand name and logo to create a consistent and memorable entry point. I approached the project as a product funnel, not just a visual page - aligning messaging, UX flow, and brand perception.

Many don’t understand pricing, safety, duration, or how to start a session via QR or terminal. The business needed a simple, trust-building page that explains the service in under a minute and reduces hesitation. The challenge was to design both the narrative and the interface to convert curiosity into trial.

The brand name and logo were designed to communicate relaxation and accessibility, with soft shapes and balanced typography to build trust. Every section answered a specific hesitation or decision question, not just filled layout space.

I led the project end-to-end: naming, logo concept, UX structure, content strategy, and landing UI. My main focus was translating an offline impulse service into a clear digital decision journey. With more time, I would validate copy and block order through short usability tests near real mall users and iterate based on observed hesitation points.